Experienced healthcare marketing support for organizations that need strategy, clarity, and follow-through.
I’m Ashley — a Birmingham-based healthcare marketing leader with 15 years of experience across healthcare marketing, operations, and business development. That background helps me see the full picture and build marketing plans that are practical, strategic, and respectful of how organizations actually operate.
I’m currently available for select short-term and project-based engagements, including interim marketing leadership, campaign support, reputation and visibility work, and other focused healthcare marketing needs.
If your team could use experienced support for a defined project or transition period, I’d be glad to connect.
Who this is for
You’ll benefit most if...
• Your marketing feels reactive, and you want a clearer plan with stronger follow-through.
• You need help improving visibility, reputation, or campaign performance without adding unnecessary complexity.
• Your team is stretched and could use experienced support for a defined project or transition period.
• You want marketing strategies that are practical, measurable, and grounded in how healthcare organizations actually operate.
• You need a senior-level partner who can bring clarity, momentum, and structure to the work.
What I focus on
Visibility
Local and digital visibility strategies that help healthcare organizations show up more clearly where patients and communities are looking.
Reputation
Brand and reputation support that helps build trust and reflect the quality of care being delivered.
Campaigns
Integrated campaign planning and execution support designed to strengthen growth, engagement, and follow-through.
Measurement
Practical reporting and performance measurement to help teams make informed marketing decisions.
Why this works
In healthcare, people often compare options online before they ever make contact. Visibility and reputation play a real role in whether an organization earns that first look — and whether it builds confidence from there.
That’s why strong marketing is rarely about doing more. It’s about getting the right fundamentals in place: clearer visibility, stronger trust signals, and a smoother path from awareness to action.
Most organizations don’t need more marketing noise. They need a practical strategy, clear priorities, and execution that holds up in the real world.
Ways to work together
Marketing Strategy Sprint
(2–4 weeks)
A focused engagement to bring clarity to priorities, messaging, visibility, reputation, and next-step execution.
Includes:
• Review of current marketing efforts, priorities, and pain points
• Visibility, reputation, and campaign assessment
• Practical recommendations and prioritized next steps
• A clear 60- to 90-day action plan
Best for: healthcare organizations that need a clearer plan, stronger priorities, or outside perspective on what to do next.
Campaign Strategy +
Launch Support
(4-8 weeks)
Short-term support for teams that need help planning, organizing, and moving a campaign or marketing initiative forward.
Includes:
• Campaign planning and messaging support
• Channel recommendations and rollout guidance
• Stakeholder alignment and coordination support
• Practical execution planning and follow-through
Best for: healthcare organizations launching a new initiative, entering a busy season, or needing extra support to move from ideas into action.
Interim / Fractional Marketing Leadership
(monthly)
Senior-level support for teams that need experienced marketing leadership during a transition, hiring gap, or especially busy period.
Includes:
• Strategic guidance and priority setting
• Leadership support across marketing initiatives
• Stakeholder coordination and decision support
• Simple performance reporting and ongoing recommendations
Best for: healthcare organizations that need steady leadership support without adding a full-time hire right away.
FAQ
What kinds of organizations do you work with?
I work best with healthcare organizations that need short-term marketing support, clearer priorities, or experienced leadership for a defined project or transition period.
What kinds of projects are the best fit?
Marketing strategy, campaign planning, reputation and visibility work, stakeholder alignment, and interim leadership support are usually the best fit.
Will this create more work for my team?
The goal is to reduce friction, not add to it. My approach is designed to bring clarity and support work in a way that is realistic for the team’s capacity.
Do you handle execution or just strategy?
I focus primarily on strategy and leadership support, with practical execution guidance depending on the engagement.
Do you manage paid media?
I can advise on strategy and channel planning, but I don’t position myself as a hands-on paid media manager.
Are you available now?
Yes — I’m currently open to select project-based and interim healthcare marketing engagements.
Based in Birmingham, Alabama, serving healthcare organizations locally and remotely.