Healthcare marketing should make the organization stronger—not busier.
I help healthcare organizations solve growth, marketing, and communications challenges—through focused projects, strategic initiatives, and fractional or interim leadership.With 15 years of experience across healthcare marketing, operations, and physician practice development, I bring both strategic perspective and an understanding of how healthcare organizations actually work.
Who this is for
You may need a partner like me when...
• Your marketing team is busy, but the priorities still feel unclear.
• An important initiative keeps moving down the list because no one has the capacity to lead it.
• Your organization is growing, changing, or filling a temporary leadership gap.
• Marketing, operations, leadership, and outside partners are not fully aligned.
• You need an experienced perspective before investing more time, budget, or internal resources.
How I can help
Marketing Strategy
Sometimes the problem isn’t a lack of marketing activity—it’s not knowing which work actually deserves the team’s attention. I can assess what’s happening now, identify the gaps, and help set clearer priorities.That may include marketing assessments, planning, audience strategy, campaign prioritization, resource recommendations, and 60- to 90-day roadmaps.
Interim Leadership
I step in when an organization needs experienced marketing leadership without immediately adding a full-time role.I can help establish priorities, coordinate stakeholders and partners, guide major initiatives, and create the structure needed to keep the work moving.
BRAND & COMMUNICATIONS
Clearer messaging, a stronger brand, and more consistent communication across the audiences that matter most.Work may include brand strategy, reputation, executive communications, content planning, community outreach, and integrated campaigns.
Measurement & Optimization
Better decisions start with a clearer view of what is working, where momentum is being lost, and what to adjust next.Work may include KPI development, campaign analysis, referral and call tracking, reporting, and recommendations to improve performance over time.
Why this works
Marketing is rarely the only issue.
A campaign may appear to be a marketing project, but the real challenge is often somewhere else.The audience may not be clearly defined. Leadership may not agree on the priority. Operations may not be ready for increased demand. The message may not reflect the patient or physician experience. The team may simply lack the capacity to move the work forward.Because I have worked across healthcare marketing, operations, physician practice development, and business development, I know to look beyond the request and understand the environment around it.That perspective helps me build strategies that can actually work inside the organization—not just look good on paper.
Ways to work together
The right level of support depends on the problem you're trying to solve. Here are a few ways we can work together.
Marketing Strategy Sprint
(2–4 weeks)
For healthcare organizations that need to step back, assess what is working, and establish clearer marketing priorities.The sprint combines stakeholder input, a review of current marketing efforts, and strategic analysis to create a focused roadmap for moving forward.
May include:
• Review of current goals, challenges, and marketing activity
• Stakeholder conversations
• Assessment of messaging, audiences, channels, and performance
• Identification of gaps and near-term opportunities
• A prioritized 60- to 90-day action plan
Best for: Organizations facing unclear priorities, scattered activity, limited resources, or an important decision about where to invest next.
Strategic Initiative Leadership
(Typically 6–12 weeks)
For healthcare organizations with a high-priority initiative that needs experienced direction, coordination, and follow-through.I provide the strategic leadership needed to move the work from idea to implementation while aligning leadership, internal teams, and external partners.
May include:
• Service-line or physician-practice growth initiatives
• Brand, messaging, or reputation priorities
• Integrated marketing and communications campaigns
• New locations, programs, or organizational announcements
• Stakeholder, agency, and vendor coordination
• Launch planning and performance recommendations
Best for: Important work that has stalled, lacks a clear owner, or requires additional senior-level capacity.
Interim & Fractional Marketing Leadership
(Four-month minimum)
For healthcare organizations navigating a leadership gap, period of growth, organizational change, or sustained need for senior-level marketing guidance.I work alongside leadership and existing teams to set direction, strengthen decision-making, and keep the most important work moving.
May include:
• Strategic planning and priority setting
• Leadership of key marketing initiatives
• Executive and stakeholder advising
• Team, agency, and vendor coordination
• Workflow, budget, and resource recommendations
• Performance review and ongoing counsel
Best for: Organizations that need consistent healthcare marketing leadership without immediately adding a full-time executive.
Questions worth asking...
Are you an agency?
No. I work as an embedded strategic partner and provide focused marketing leadership based on the needs of the organization.When specialized production or technical expertise is required, I can work with your existing agency or vendors and help ensure the work stays aligned with the broader strategy.
Will you work with our internal team?
Yes. Most of my work involves partnering closely with internal marketing, operations, leadership, physicians, agencies, or other stakeholders.My goal is to make the work clearer and more manageable—not introduce another layer of complexity.
Do you only work with hospitals?
No. My experience is strongest across hospitals, health systems, physician organizations, rehabilitation and post-acute care, healthcare nonprofits, and other healthcare companies.
Do you execute the work too?
Yes. Depending on the engagement, I can move from strategy into messaging, content, communications, campaign planning, rollout, and performance review.When specialized production or technical expertise is needed, I can also work with agency or vendor partners to keep execution aligned with the strategy.
How long are engagements?
Strategy and initiative engagements may last several weeks. Interim and fractional leadership engagements are typically structured monthly.The scope and timeline are defined before the work begins so expectations are clear on both sides.
Are you currently accepting new work?
Yes. I am available for select project-based, interim, and fractional healthcare marketing engagements.
Based in Birmingham, Alabama, serving healthcare organizations locally and remotely.