Healthcare marketing should make the organization stronger—not busier.

Senior healthcare marketing leadership for healthcare organizations navigating growth and change, and companies improving how care is delivered.

• Talk through a challenge

Hi, I'm Ashley. With 15 years of experience across healthcare operations, physician practice development, and marketing, I bring an inside perspective on how healthcare organizations operate, evolve, and move initiatives forward. I help organizations clarify their value, strengthen their market position, and connect their strategy to the needs of patients, providers, and the communities they serve.My earlier experience in healthcare operations gives me an informed perspective on how organizations make decisions and implement change. Marketing is my core focus, with a practical understanding of the environment in which it needs to work.

When I'm most useful

Healthcare organizations face competing priorities, limited resources, and increasing expectations. Sometimes the challenge isn't a lack of marketing activity. It's knowing where to focus, how to bring the right people together, and what will make a meaningful difference.

For healthcare organizations

You may benefit from experienced marketing support when:• You're launching a new service, physician practice, location, or important initiative.
• Your team is stretched and needs additional strategic leadership.
• You want to strengthen physician relationships, patient outreach, or market visibility.
• Marketing priorities need better alignment with organizational goals and available resources.
• You're navigating growth, organizational change, or a leadership transition.
• You need a fresh perspective before investing more time or resources.

For companies selling to healthcare providers

Reaching hospitals, health systems, and physician organizations requires more than a strong product. It requires understanding the organizations you're trying to serve and what matters to the people making decisions.

I bring years of provider-side marketing experience to help you:

• Better understand your healthcare audiences and their priorities.
• Communicate your product's value in ways that resonate with providers and organizational leaders.
• Strengthen your positioning and messaging.
• Develop marketing strategies for new care settings, customer segments, or growth opportunities.
• Align marketing efforts with the realities of healthcare organizations and the needs of your sales team.

How I can help

Understand the challenge

I start by looking at the bigger picture: your goals, audiences, messaging, existing marketing efforts, organizational priorities, and available resources.

Understanding what's working, what isn't, and where opportunities exist helps us focus on the right next steps.

Develop a focused strategy

I help translate business priorities into practical marketing plans, whether that's strengthening your market position, reaching new audiences, launching a service or product, or improving an existing approach.

The goal is a strategy that fits your organization, your resources, and what you're trying to accomplish.

Lead important initiatives

Sometimes the strategy is already there, but the work needs experienced leadership to bring it together.

I can help guide initiatives, coordinate internal teams and external partners, and keep marketing efforts moving from planning through execution.

Strengthen marketing operations

Effective marketing also depends on what happens behind the scenes.

I help organizations improve the processes, reporting, agency relationships, and planning practices that support better decisions and more sustainable marketing efforts.

Ways to work together

Every organization has different needs, and not every challenge requires an ongoing consulting relationship. We can start with what you're trying to accomplish and determine what level of support makes sense.

Healthcare Marketing Strategy Session

When you need an experienced perspective and a clearer path forward.

A focused working session to discuss your goals, audiences, current marketing efforts, and the challenges or opportunities in front of you.

We'll identify key priorities and develop a practical 90-day roadmap outlining recommended next steps and areas that may need further attention.

Best for: Healthcare leaders who want strategic guidance before committing additional time, budget, or resources.

Focused Projects

Experienced marketing support for a defined initiative.

Project-based support may include market and audience assessments, positioning and messaging, marketing strategy development, physician and service-line growth initiatives, product or service launches, and integrated campaign planning.

I can help develop the strategy, coordinate the people involved, and provide hands-on support within an agreed project scope.

Best for: Organizations with a specific marketing priority that needs experienced guidance or execution support.

Fractional or Interim Marketing Leadership

Senior healthcare marketing leadership when you need it.

I provide experienced marketing leadership for organizations navigating growth, transition, leadership gaps, or periods when additional strategic capacity is needed.

Support may include setting priorities, advising leadership, guiding marketing teams, managing agency partners, overseeing major initiatives, and strengthening marketing operations.

Best for: Organizations that need ongoing or interim senior-level marketing support without adding a full-time position.

I don't look at marketing in isolation.

Even a well-executed campaign can fall short when the surrounding pieces aren't in place.

A message may not reflect what patients or providers actually need. A new service may be ready to launch, but the referral process isn't. A promising healthcare solution may offer real value, but its marketing doesn't address the concerns of the organizations considering it.

These are the kinds of challenges that have shaped my approach.

Having worked across healthcare operations, physician practice development, and marketing leadership, I understand the importance of considering what happens beyond the campaign.

I believe marketing works best when it reflects the people being served, supports the organization's priorities, and accounts for the practical realities of bringing a strategy to life.

Building a more coordinated marketing approach across hospitals

A multi-hospital post-acute region was moving from locally managed marketing toward a more coordinated and measurable approach. With budgets and many decisions still managed at the hospital level, participation depended on building trust and demonstrating value.

I worked closely with hospital and regional leaders to align advertising plans with local growth priorities, introduce consistent reporting, and improve visibility into marketing performance.

95% of hospitals adopted the coordinated advertising approach. During the first six months, campaigns generated more than 1,000 tracked referrals and nearly 600 admissions.

Over time, hospital leaders increasingly involved marketing in strategic planning, creating stronger relationships and a more proactive approach to growth.

Supporting physician and practice growth across an expanding network

My role initially focused on marketing and practice development for approximately 20 employed physicians. Following a merger and systemwide rebrand, the network expanded to 175 physicians across 55 practices and five hospital markets.

I worked directly with physicians, practice managers, and hospital marketing teams to support growth through community outreach, physician networking, digital marketing, practice launches, online reputation management, and improved appointment conversion tracking.

These efforts supported 10–12% year-over-year visit growth from 2015–2017, while helping align individual practice needs with broader health system priorities.

Reaching a specialized clinical audience with fewer resources

A virtual neurorehabilitation conference needed to attract a highly specialized clinical audience without the visibility of its traditional in-person event.

I led a multichannel enrollment strategy using targeted email, paid search, LinkedIn, retargeting, speaker promotion, and outreach through relevant healthcare organizations.

After evaluating the results, I refined the approach for the following year, concentrating resources on the channels and audiences showing the strongest response.

Registration remained near the previous year's level while requiring roughly one-third of the preparation time and 50–60% less paid media investment.

Let's Talk

You don't need to have the solution figured out before reaching out.

Tell me a little about your organization, what you're working toward, or where you could use some support. I'd be glad to learn more and explore whether I can help.